iknowfaces: Black|Up

This Paris based brand of makeup, targeted towards women of color, is an upscale brand. It has been floating around Europe for 10 years and is now available in the U.S. The name of the product may need to be revised and probably will not change. If this is geared towards "Women of Color," it would and could mean all ethnicities (African America, African, Dominican, Puerto Rican, Brazilian, etc.). The founder of the brand, Lionel Durand, feels the name is not an issue. Although, he did face some obstacles with UK retailers. Lionel claims the name is based on the makeup, not skin color. Hmmmmmm....what do you think?